Email Personalization Tags

Email personalization tags are short placeholders you type into your email templates. When a booking email goes out, WP Travel Engine swaps each tag with the real information from that booking.

So instead of writing "Dear Customer" every time, you can use a tag that fills in the customer's actual first name. Every email feels personal. You never have to write each one by hand.

Where can you use these tags?

You can use these tags in any email template inside WP Travel Engine. That includes booking confirmations, payment receipts, enquiry replies, and password reset emails.

You'll need WP Travel Engine installed and active before you start.

Here's how to find the tags:

What it looks like in practice

Say a customer named Sarah books your "3-Day Annapurna Trek." Instead of writing a generic email, you write:

Hi {customer_first_name},
Thank you for booking {booked_trip_name}.
Your trip starts on {trip_start_date}.

When Sarah receives the email, it reads:

Hi Sarah,
Thank you for booking 3-Day Annapurna Trek.
Your trip starts on March 15, 2026.

The tags do the work for you. Every customer gets their own name and trip details, filled in automatically.

Important guidelines

Available email tags

Here's every tag you can use, what it does, and what it fills in for you.

Newly introduced tags

Some newer tags were added to give you more detail and control over what appears in your emails. They show clearer, more specific information than some of the older tags.

If you're setting up new email templates, use these tags whenever possible:

• {trip_booking_details}
• {trip_booking_summary}
• {trip_payment_details}
• {trip_booked_date}
• {trip_start_date}
• {trip_end_date}
• {trip_total_price}
• {trip_paid_amount}
• {trip_due_amount}
• {no_of_travellers}

Deprecated tags and replacements

Some older tags still work but are being phased out. If you created email templates in an earlier version of WP Travel Engine, those templates might still use the old tags. They'll keep working for now, but it's a good idea to swap them for the newer ones so your emails stay accurate in future updates.