Advanced Analytics
Turn raw trip data into interactive dashboards covering bookings, revenue, destinations, activities, customers, and more.
The Advanced Analytics Addon for WP Travel Engine is a powerful tool designed to give you deep insights into your travel business. It provides interactive visualizations and comprehensive reports of your trip performance, helping you understand customer behavior, optimize offerings, and grow your revenue.
The add-on transforms your raw trip data into meaningful reports. It helps travel business owners like you track performance metrics such as:
- Total number of bookings
- Total earnings
- Most sold trips
- Most booked destinations
- Most popular activities
- Booking trends over time
- And much more
Installation and activation
Requirements
- WP Travel Engine version later than 6.5.4.
- A valid license for the Advanced Analytics add-on (Premium).
Steps
Install the add-on
Go to your WordPress Dashboard → Plugins → Add New → Upload Plugin. Upload the wp-travel-engine-advanced-analytics.zip file you received, then click Install Now and Activate.
Activate your license
Navigate to WP Travel Engine → Settings → License, enter your license key provided at the time of purchase, and click Activate License.
Accessing Advanced Analytics
Once activated:
Open the Analytics dashboard
Go to WP Travel Engine → Analytics from your WordPress dashboard.
Explore the tabs
You'll find multiple tabs with data-rich visualizations and filtering options.
Analytics dashboard overview
Overview panel
Displays a summary of key metrics:
- Total bookings
- Total earnings
- Average booking value
- New customers
- Booking and revenue trends
Trips
- Best-selling trips
- Highest revenue trip
- Average booking value
- Average revenue per trip
- All trips performance
Destinations
- Most booked destinations
- Top revenue generator
- Lowest performing destinations
- Top destinations performance
- All destinations performance
Activities
- Most booked activities
- Top revenue generator
- Lowest performing activities
- Top activities performance
- All activities performance
Trip types
- Most booked trip types
- Top revenue generator
- Lowest-performing trip types
- Top trip types performance
- All trip types performance
Customers
- Total customers
- New customers
- Top spender
- Average order value
- New customer acquisition
- Top 5 customers
- All customers
Extra Service
- Most booked extra service
- Top revenue generator
- Lowest performing extra service
- Top extra service performance
- All extra service performance
Accommodation
- Most booked accommodation
- Top revenue generator
- Lowest performing accommodation
- Top accommodation performance
- All accommodation performance
If you're still stuck or have a question we didn't cover, our support team is happy to help. Reach out at our support page and we'll get you sorted.